For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
(www.sainsburys.co.uk) 1. B. Explain a few various marketing concepts and evaluate the cost and benefits of adopting marketing orientation in your organization. To improve a good marketing and to have a orientation every company is using their marketing orientation: Product orientation of marketing is focuses on high quality products to satisfy the customers’ wants and needs. Production orientation is a business orientation who believes in reduction costs through mass production which will reduce costs and maximise profits.
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
The word “new” evokes excitement and the desire to update to look fresh from the reader. It also plays into today’s societal values of buying the latest products and keeping up with new styles. Furthermore, the Calvin Klein company was careful with its word choice in this ad. Instead of saying “introducing a new line of clothing” or “fashion”, it says “movement” to allure to the targeted audience of people who would buy exercise clothing. Even the name of the clothing line, Performance, calls to mind the values of execution and
The History of Haute Couture Laura Cochran 12/1/05 Research 3 Haute Couture: The History of Haute Couture The history of Haute Couture has comeback to effect today’s fashion. With influences from designers, Women’s Rights, and WWII, it has become a huge success. But, considering these high priced items, Haute Couture may need to begin relying on different resources to keep it alive. I. What is Haute Couture?
Company G has prided itself on cultivating relationships with it's suppliers built on honesty, confidence, and allegiance in order to facilitate profits for both parties. However, as popularity may grow for the product so too may the market and suppliers might consider increasing costs, in which case a fixed contract would be discussed. Threat from Substitutes – If the Little Wonder does prosper their may be threats from substitutes from larger companies that are able to produce a similar product on an increased scale thereby reducing it's price and making it difficult for Company G to compete. SWOT Analysis A SWOT analysis has been done for Company G and the outcome is clearly positive. The details of that evaluation: STRENGTHS Dedication from management, employees, and suppliers 1.
How Ethnic Dress Persist in Globalization “Fashion is a key resource through which individuals are able to present themselves to others, the relative anonymity and pace of life in the late modern metropole calling for highly visual and relatively instantaneous means of asserting one’s identity.”(Bennett,2005:96). Fashion is becoming more and more important in the way of showing one’s identity in today’s fast developing world. According to Bennett (2005:95), ‘By assembling particular items of fashion in particular ways, and through experimentation with dress and appearance, late modern individuals create personal images, designed both to situate the self and send out culturally-coded messages to others.’ He claimed that:’ Fashion provides one of the most ready means through which individuals can make expressive visual statement about their identities.’ Referring to Barker (2000:381), agency can be explained as the socially determined capability to act and make a difference. Meanwhile, Bennett (2009:99) emphasis that, ‘Fashion serves as a visual symbol in society, one which individuals use in an attempt both to assert their individuality and, at the same time, to align themselves with particular social groupings.’ he argued that fashion as a means of forging new forms of ‘collective’ identity. Thus being increasingly less constrained by the structural experience of class, gender, and ethnicity, individuals create new cultural alliances based around reflexively articulated lifestyle preference.
However harsh the working conditions may be, there are still people who believe that the fast fashion industry is beneficial. They view the situation as providing jobs which otherwise would not exist, and in doing so promotes economic growth and hope for better jobs to arrive alongside the growing economy. Benjamin Powell, the director of the Free Market Institute, states, “So, this low-wage manufacturing, or so called ‘sweatshops,’ they’re not just the least-bad option workers have today, they’re part of the very process that raises living standards and leads to higher wages and better working conditions overtime. Your proximate causes of development are physical capital, technology, and human capital, or skills of the workers. When sweatshops