Sweet & Tasty General Purpose: To demonstrate Specific Purpose: To demonstrate to my audience how to make strawberry dip. Central Idea: Being able to make strawberry dip with strawberries is messy, but is a quick and easy appetizer to put together. Introduction: Attention Catcher: Not all people can cook, but whether you can cook or not, making this strawberry dip doesn’t require much, which can be done at an ease. Listener Relevance Link: How many people like sweets as appetizers? Speaker Credibility Statement: I have always made this appetizer, and people seem to enjoy it.
Maybe a taste test of your own will conclude the superior taste of Whitey’s especially after sampling from Maggie Moo’s or Cold Stone Creamery. After you make your own conclusion, you will see for yourself that Whitey’s is the best value and taste. Furthermore, Whitey’s is an asset to the local community by supporting various fund raising events and by donating their treats to the community. I can only stress how delicious the pumpkin flavored ice cream is at Whitey’s, come see for yourself why so many people have made it a favorite among magazines and local papers. You can taste the fall and feel the love and warmth that helped create such a delicious fall treat, after all there is a reason why it’s been around since 1933,
B. Restatement of thesis: Even though everything is store bought and not homemade it can still be delicious and appetizing ! C. Final Thought: I hope that you will try to make this dessert and impress your friends and family at
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Lastly, a well-known and respected brand name can indirectly be a important factor of success through word-of-mouth. 2. What does a SWOT analysis reveal about the attractiveness of Panera Bread’s situation and future prospects? Some of the strengths Panera Bread has is that it serves its customers fresh bread that arrives daily to the cafe. Also, it uses all natural ingredients in its cooking so customers think they are getting a better value along with eating healthier.
Servings of nuts and cooking with olive oil are great examples of unsaturated (healthy) fats. Dairy is a favorite of many diets and these products can still be enjoyed, but one would be advised to take the low fat route. Also, individuals should try to limit the additional sugars and fats found in soft drinks and fast food (Developing healthful eating habits is not so hard, 2012). Most individuals will find that there can be great joy in eating these products. A lot of them are convenient, fruit can easily be washed or peeled and is quickly ready to eat as a healthy snack, nuts can be packaged quite conveniently and are easily portioned out for another great snack and dairy products are clearly labeled as low fat options while still containing much of the same great taste.
Introduction Mission and vision Panera Bread Company’s mission intent was to make great bread broadly available to consumers across the United States. The vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. Business model Management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment. The company was trying to succeed by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera’s target market was urban workers and suburban dwellers looking for a quick- service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurants.
Panera Bread has a Broad Differentiation Strategy. They are offering a unique product in high quality artisan breads that isn’t the norm in fast food chains or restaurants. Also the environment being very aesthetic, calm, and inviting expands on the differentiation between other competitors. Being that Panera Bread isn’t a low cost leader they look for buyer loyalty to the brand. Panera Bread’s competitive advantage is offering a unique high quality product, maintain a unique inviting environment, and offer great service to its customers.
People almost like to eat fruit because the flavors and nutrition. When people saw the name on the package of potato chips, they will attract people’s attention. Product Description Our new product’s target market is Baby Boomers Because Baby Boomers have tasted too much delicious food we must find special taste to attract them. Baby Boomers are getting to older, so our product more focuses on health when we are trying to find special taste. Therefore, the best product for Baby Boomers is not only focuses on taste, but also pay attention to nutrition.
Moreover, this will meet the needs of customers and sales personnel, as well as marketing strategies to promote the new chocolate bar. A positioning factor will allow a solid plan and image that anticipates customer’s needs. However, the appropriate pricing strategy is necessary to stay in line with competitors. The chocolate bar will be accessible within price and within stores which will offer the new product. The first element of the estimating tool is it needs to be easy to access, as well as aesthetically pleasing.