Users play interactive game and experience the thrill of interacting over long distances. Q.2) Evaluate the success of advertising on Facebook. Facebook had two different types of advertising: facebook pages and social ads. Zuckerberg explained how Facebook’s advertising strategies were better in comparison to traditional strategies because the messages exchanged between friends are taken more seriously than messages sent by a company. Facebook pages advertise certain messages in peoples newsfeeds and also notify friends of a user that ‘become a fan’ of that company.
One key issue is the ease of finding people on these sites, on Facebook it is so much easier to locate someone you are looking for. Facbook also has more ways to share pictures and videos among friends. A key issue for Twitter is there is a maximum length of 140 characters that can be shared on one “Tweet”. Although these sites are both used for social media networking they are both utilized for different reasons. Twitter is known to be more a message board, and Facebook is full service information website among friends.
As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
In Josh Roses’: How social media is having a positive impact on our culture, in Current Issues Page.612. Josh states, “I recently asked the question to my face book friends: “Twitter, Face book, Foursquare … is all of this making you feel closer to the people or farther away?” There would be a lot different responses because some people might agree and say that it does bring me closer to people and other might say no, it keeps us farther away from people of our age. I see people intertwining with the use of social media in and out on a daily basis to keep up with life. The use of social media technology is also being used in the education world and is becoming increasingly more normal in classrooms all across our country. There are handful of benefits behind the use of social media in an educational system.
Author Louis Kraft states that, social networking has taken too much control of our daily lives, to the point where it leads to people being envious and depressed (2011). Activities such as cyber bullying have been more prominent and have increased due to social media, resulting in many depressed victims. Also, terrorist groups, such as the Al-Qaeda and the Al-Shabbab, use social networks to spread messages of hate and violence, which may lead to religious conflict and fear in the world. It’s extremely unfortunate that a system that was supposed to bring us so close and working together has actually backfired into one that creates disruption. Likewise, the never ending use of social network causes people to get spend a lot of time, glued to their phones and other wireless devices, forgetting the importance of actual human to human contact.
An “engagement” on the other hand, is how active its Facebook audience is with Carmex. When a person who likes Carmex on Facebook posts a comment on Carmex’s Wall, likes its status, or replies to one of their posts, the engagement level increases. These two metrics measure how many Facebook users like the Carmex brand, and also how active theses
In fact, I believe it has given us a more effective way of communicating and engaging with one another especially in our fast-paced society. If I am on a work assignment one of my favorite tools to research is twitter. I find it to be a quick news feed and I usually learn about news first from there before learning it from the mainstream media such as television or radio. And of course facebook has been the staple for me as for many in helping us remain engaged and to keep abreast of graduations, weddings, births or other special events regarding our family and friends. Social media continues to make strides to make communication more accessible and easier for all of us.
Thompson suggests that Twitter is a very useful tool. “…I’m more knowledgeable about the details in her life, than the lives of my two sisters in Canada, who I talk to only once every month or so” (Thompson, 2011). The author argues that social media websites like Facebook have made it possible to quickly see and share photos as well as be updated on what someone is doing or how they are feeling in an instant. In the beginning Facebook was primitive and the concerns about privacy were abundant which made a lot of Facebook users feel uneasy. Zuckerberg made changes to modernize Facebook by creating a News Feed which gave us easier access to what people were doing.
Now days, media portrays individuals in a way that makes teenagers conscious of their appearance and often brings their self esteem down. Not only the media, but teenagers themselves have a huge impact on other teens, causing them to have low self esteem. They feel the need to look and be “perfect” at all times. However, when they are unsuccessful in doing so, they become anxious and begin self harm. Self harm is deliberate attempt to harm the body and occurs when an individual is facing a displeasing feeling of fear and concern.
Some experts believe excessive use of the Internet, cellphones and other technologies can cause us to become more impatient, impulsive, forgetful and even more narcissistic. “More and more, life is resembling the chat room,” says Dr. Elias Aboujaoude, director of the Impulse Control Disorders Clinic at Stanford. “We’re paying a price in terms of our cognitive life because of this virtual lifestyle.” We do spend a lot of time with our devices, and some studies have suggested that excessive dependence on cellphones and the Internet is akin to an addiction. Web sites like NetAddiction.com offer self-assessment tests to determine if technology has become a drug. Among the questions used to identify those at risk: Do you neglect housework to spend more time online?