Expansion Plan for Barbican Malt Beverage

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Barbican Malt Beverage In order to follow and satisfy customer’s wants and needs, and by analyzing the market and applying the “think local-act local” philosophy, the idea of Barbican drinks came up. Barbican is a non-alcoholic refreshment beverage made of natural ingredients that can cause no harm to the body, it is available in glass bottles with the size of 330 ml, and cans with the size of 300 ml, it also offers a wide choice of different flavors; those are Original malt, Apple, peach, strawberry, pomegranate, raspberry, pineapple and Lemon. Barbican was first introduced to the Saudi market in 1982, and few years later the drink spread away to other Gulf countries such as UAE, Bahrain and Qatar. The unique taste and the good quality of Barbican gave it the advantage over competitors and over years barbican achieved great success, where today Barbican malt beverage is served in more than 70 countries around the world. The Barbican brand belongs to the Aujan Group which is a Saudi Multinational company. Aujan is ranked among the top 100 companies in Saudi Arabia, holds a top three market position in every country in which it operates. The company's core markets are the Gulf Cooperation Council (GCC) countries of Saudi Arabia, Kuwait, Bahrain, Qatar, UAE and Oman, while its operations also extend to Iran, Iraq, the Levant, North Africa and Europe. The company greatest strength is its well-established owned and licensed brands, including Barbican, Rani and Vimto, which are supported by over 2,500 employees and manufacturing facilities in Dammam, Saudi Arabia, where Aujan is headquartered; Dubai, UAE and Tehran Iran. * Overlook of the Beverage industry market The beverage industry that Barbican company is operating in is considered as one of the most extensive and active global markets, where soft drinks present an ultimate product to be ingested regularly

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