Examining Emotions, Attitudes, and Job Satisfaction

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1. Examine the approach Trader Joe’s uses to promote a positive work environment for its employees. Determine at least three (3) ways in which Trader Joe’s is able to increase job satisfaction and performance. As assigned in this case study, I examine the approach Trader Joe’s uses to promote a positive work environment for its employees and determine the ways in which the Company is able to increase job satisfaction and performance. Trader Joe’s designs jobs for increased job satisfaction and higher performance. The Company aggressively courts friendly, customer-oriented employees by writing job descriptions with highlighting desired soft skills (ambitious and adventurous, enjoy smiling and have a strong sense of values) as much as actual retail experience. It connects with its customers because of the culture of product knowledge and customer involvement. Its management cultivates among store employees. It considers responsible, knowledgeable, and friendly “crew” to be critical to its success. It nurtures its employees with a promote-from-within philosophy. Each employee is encouraged to taste and learn about the products and to engage customers to share what they have experienced. Most shoppers recall instances when helpful crew members took the time to locate or recommend particular items. The customers do not just come there to buy a loaf of bread. They come to try new things and to see a friendly face. They come because they know their names and vice-verse, but most of all come can tell them why not all Alaskan salmon has to come from Alaska or the difference between a Shiraz and a Syrah. The flow of ideas and information at the store level is always invigorating. Trader Joe’s appreciates its employees, who work for the Company to earn considerably more than their counterparts at other chain grocers. It provides its employees with benefits including

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