Evaluate the Financial Performance and Position of a Business Using Ratio Analysis.

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D2 – evaluate the financial performance and position of a business using ratio analysis. Ratios analysis allows for a meaningful understanding of published accounts by comparing one figure to another and Ratio analysis also allows for both inter-firm and intra- firm comparisons. Probability is a measure of the profitability of a firm in relation to another It allows a comprehensive assessment of the performance of a firm by comparing one figure to another, it can also see how effective a business is and how good it is at controlling its costs. The ratios to do this are the following; gross profit percentage of sales, net profit percentage of sales and Return on Capital Employed also known as ROCE. If the gross profit falls from one year to the next or is thought to be too low the firm may need to decrease the costs of its purchases or may try to increase the sales without increasing the cost of the goods sold. The same thing applies to the net profit margin if it is too low or falls year on year then the business may need to look for cheaper premises or cut staffing costs. Return on Capital Employed will be used to see if an investment is worth the capital outlay, if the return from the capital outlay is higher than the interest offered by banks for money invested then the outlay is justified. you then have to talk about Liquidity,The Debtors’ and creditors’ and then an overview of it all

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