Evaluate Explanations of Conformity

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Evaluate Explanations of Conformity There are two explanations for conformity: Informational social influence and normative social influence. Informational Social Influence refers to instances where people conform because they are uncertain about what to do in a particular situation, so they look to others for guidance. Sherif: during an uncertain, we desire to be correct and look to our social group for answers. This then leads to internalisation. Which is when an individual is exposed to the views of a group, which causes them to validate or examine their own beliefs. As a result of this they may convince themselves that they are wrong and the group is right. If we do this it leads to public and private acceptance of the group’s belief, producing attitude and behaviour change. For example if an atheist or agnostic was with a group of Christians, the group may then change their beliefs and cause them to convert to Christianity. Normative social influence refers to instances where someone conforms in order to fit in and gain approval or avoid disapproval from other group members and this leads to conformity. This is known as compliance. Compliance is when an individual is exposed to the views or actions of a majority, they engage in social comparison. Because identifying with a majority is desirable, they change their views/actions to fit in with them. They go along with the majority without analysing why there is a difference. This results in Public Compliance, without Private Attitude Change Asch conducted an experiment where participants had to judge the length of lines, he found there was a strong pressure to conform to the majority, and this included both normative and informational social influence. Because this results in both public and private change it is an example of internalisation. Informational sociala influence is more likely when the situation is
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