Ethnographic Research: For-Profit Organization

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Ethnographic Research: For-Profit Organization and a Not For-Profit Organization Tasha Williams PHI 445: Personal & Organizational Ethics Instructor: Ronald Cade July 05, 2014 Ethnographic Research: For-Profit Organization and a Not For-Profit Organization As an ethnographic researcher writing an article for a popular organizational behavior research journal I am required to cover to companies. One is the Family Readiness Group (FRG) Organization which is a not-for-profit organization and the other is PepsiCo which is a for-profit organization. While Some may believe ethics and morals is not important to business operations, establishing proper ethics and morals is very important for both organizations to prosper because there…show more content…
They are the foundation for every business decision we make. We are committed to delivering sustained growth through empowered people acting responsibly and building trust. Sustained growth is fundamental to motivating and measuring our success. Empowered people means we have the freedom to act and think in ways that we feel will get the job done, while adhering to processes that ensure proper governance and being mindful of company needs beyond our own. Responsibility and trust form the foundation for healthy growth. We hold ourselves both personally and corporately accountable for everything we do” (pepsico.com,…show more content…
“Duty theory is the position that moral standards are grounded in instinctive obligations—or duties—that we have. It is also called deontological theory, from the Greek word for duty. The idea behind duty theory is that we are all born with basic moral principles or guidelines embedded in us, and we use these to judge the morality of people's actions” (Fieser and Moseley, 2012). In other words, duty theory states that every person possesses an inner obligation that motivates them to do the things that they do. One person may have different morals than another person that causes them to help or not help a choking victim in a restaurant. One may believe that he or she cannot help because they are not certified to try to help the victim. The other may believe it is everyone’s duty (according to his or her morals) that anyone should help no matter how much knowledge they have on what to do in a choking

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