Ethical Issues Addressed in the Media

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Media Assignment (20% of your final grade) Every month, week and day ethical issues are addressed in the media. Television and media reports, popular press magazines, newspapers and social media are mediums through which we become aware of many ethical issues and reflects the evolving relationship we as members of society have with the media. The purpose of this assignment is to identify and analyze an ethical issue highlighted in the media over the semester (January- April 2015). Some examples of ethical issues include; working conditions, executive compensation, conflicts of interest, environmental issues, free trade or GMO’s. The issue you have selected will be analyzed using the Issue Management Process or the Crisis management steps outlined in class. If you are uncertain about your choice of topic, email me at dagnk0@uleth.ca and I will review your choice with you. Sections in your paper should include: 1. Introduction of the media event you have chosen. This section should identify what event you will be discussing, how it relates to course topics and what your paper will address. 2. Summarize the event. This section should highlight your familiarity with the event you have chosen and the responses by key actors. To avoid bias, this section should include multiple sources. 3. Analyze the response by the main/key actors involved in the scandal. Analyzing the response should include how the situation was handled and how it relates to either the issue management process or the crisis management process. A good response sufficiently relates and discusses the ethical issue highlighted in the media to the chosen approach. 4. Conclusion 5. References in APA formatting (a minimum of five references are required for this assignment) Specific Requirements: * The media report must have taken place during the time of the course * It

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