Estee Lauder Essay

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Organizational Policy and Strategy: MGMT 483 – 01

Group 3

Stewuan Booker

Kavon Boone

Mark Jones

Maxine Mirtil

Outline

I. Case Abstract a. Introduction II. Vision Statement III. Mission Statement IV. External Audit a. Opportunities b. Threats c. CPM matrix d. EFE matrix V. Internal Audit a. Strengths b. Weaknesses c. Financial ratios d. IFE matrix VI. SWOT strategies a. SO Strategies b. WO Strategies c. ST Strategies d. WT Strategies VII. Space Matrix a. Financial Strengths b. Competitive Advantage c. Environmental Stability d. Industry Strengths VIII. BCG Matrix a. Question Marks b. Stars c. Cash Cows d. Dogs IX. Grand Strategy Matrix a. Competitive Position b. Market Growth X. The Internal – External (IE) matrix a. IFE Total Weighted Scores b. EFE Total Weighted Scored XI. QSPM XII. Recommendations XIII. EBS/EBIT Analysis XIV. Conclusion

Case Abstract:

The results of this Estee Lauder case study show that if Estee Lauder continues to take advantage of their strengths and utilize their growing opportunities, their company will continue to be the market leader in cosmetic sales. Estee Lauder currently has an Internal Factor Evaluation Matrix of 3.337, which therefore characterizes them as a company that is holding a strong internal position. Compared to the two competitors mentioned, L’Oreal and Procter & Gamble, Estee Lauder is in a better standing than them. This is determined by the Competitive Profile Matrix score which is 3.30. This score lets Estee Lauder know that they are doing sufficiently better than their competitors. With a score of 3.50, resulting from the External Factor