| Ice-Fili Case study | Strategic Marketing MBA 2014-2016 – Arie Barendregt | | Arthur Lepelaar | 10th of November 2014 | | Introduction Ice Fili is an ice cream manufacturing company establish in Russia. The company faces challenges such as maintaining market share over foreign competitors or regional producers. Next to this the question is how to attract new talent to thrive in an open market economy. Throughout this paper you will be guided through Ice Fili’s current internal situation and external opportunities and threats in the market by using various strategic models. Out of the combined information a number of strategies will be highlighted with a final recommendation and contingency plan.
One way of doing this is to use frequent promotion to obtain a competitive price on their brand. Kellogg frequently offers coupons and premiums on its market-leading cereals that led consumers to purchase their brand of cereal (Retail-Report, 2012) I have examined how some factors, external and internal, effect for customers choosing the Kellogg brand of cereal. For instance; cultural, family, social class, business ethics, motivation, attitude, and perception are a few that influence consumer behavior. Cultural—Culture is the part of
Moreover, this will meet the needs of customers and sales personnel, as well as marketing strategies to promote the new chocolate bar. A positioning factor will allow a solid plan and image that anticipates customer’s needs. However, the appropriate pricing strategy is necessary to stay in line with competitors. The chocolate bar will be accessible within price and within stores which will offer the new product. The first element of the estimating tool is it needs to be easy to access, as well as aesthetically pleasing.
Market research is the action or activity of gathering information providing a business with comprehensive view of consumers to develop products and services that satisfy their needs better than the competition. One reason why Kellogg’s would carry out market research is to gain an insight into what their target consumers’ needs and wants are. This would mean researching current cereals and breakfast bars available to customers from their competitors, such as Nestle, in order to differentiate their new Kellogg’s product and to add value to attract more consumers. From this, Kellogg’s are able to understand what consumers’ existing tastes and interests are, helping them to develop for example, a new cereal flavour. This enables Kellogg’s to attract a much larger proportion of consumers in the market who will be interested in purchasing and tasting their new product.
Whole Foods Market, one of Kudler Fine Foods biggest competitor, has over 43 locations in the United States, Canada, and the United Kingdom. As these current consumer demands continue to grow the trends will also help support Kudler’s mission of providing the finest epicurean products. With the increased competition from not only stores like Whole Foods Market, Kudler has to remain competitive with other entities that are able to offer similar product quality at affordable prices. Knowing what the competition is doing and forecasting their efforts will help Kudler remain competitive and two steps ahead of the competition by identifying trends, events, and other issues that may have an impact on the industry. Kudler should invest a significant amount of research on identifying the strengths and weaknesses of Whole Foods Market and how they can capitalize on those weaknesses.
The principle objective of our report might be to propose the real standing of Montreaux USA plus the techniques they are following in coherence with Apollo, the situational Analysis, problem identifications and recommendations. Introduction Montreaux is an overall eminent brand of chocolates which has been successful in putting its name up in the Swiss market. Lately it had been attempting to enter the USA market. In order to achieve this objective, it has worked together with Apollo Food's operation section CFG, Consumer Food Groups, to appropriate the results of this European mark in the US advertise. In the worldwide market, Apollo Foods held the second position at 15.4%, in any case, notwithstanding their global distinguishment; Apollo Foods was unable to land a top position in the American Market.
That will include innovations in automated candy-making technology, including proprietary equipment and systems developed to Hershey’s specifications. In addition, the plant’s capabilities will include high-speed wrapping machines featuring proprietary, specially engineered wrapping technologies. There are 3 reasons why was Malaysia chosen to be the hub of Asian market export instead of China: 1) Malaysia is a strategic geographical choice that provides Hershey with easy access to more than 25 markets across Asia. A strong supply chain infrastructure where the
Management and Leadership Onorio Dimas MGT/330 September 28, 2011 Jared Casper Management and Leadership Although many companies provide different types of services and products there is one aspect that they all have in common, and that is management and leadership. A company like Wal-Mart has been successful based on the understanding that without management or leadership they would not be able to function as a company. This paper will provide an explanation of the differences between management and leadership, along with an explanation of how their individual roles and responsibilities play in creating and maintaining a healthy organizational culture. It will also evaluate the affect of globalization and management across borders, and will conclude with 2 recommended strategies that will help in creating and maintaining a healthy organizational culture. When it comes to management and leadership they both have two different functions within an organization.
|Strategic Analysis of Ben and Jerry's Homeade Inc. | | | Uploaded by butter ball on Jun 14, 2006 | | |[pic] | | | | | |INTRODUCTION | | | | | |Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream | | |with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy and general | | |corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a “green” company such as | | |Ben & Jerry’s can sustain a competitive advantage. We will also discuss the potential impacts on the company’s strategic vision in light of the recent | | |acquisition by Unilever. Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its| | |internal resources and external competitive and non-market forces.
In the marketing function I will look at the market of chocolate bars which is highly competitive. At present it exists to be a minor figure of huge companies in the selling-Mars, Cadbury and Nestle existing to be the best acknowledged. Various types have existed for a prolonged period and have an elevated capacity of style loyalty. Launches for novel products consequently are restricted. The market for specific brands of chocolate bar has transformed in recent years.