Ebis Essay

1432 Words6 Pages
Case Analysis Report (CAR): “JetBlue and WestJet: A Tale of Two IS Projects” Case Overview This case shows how two airline companies in 2009 upgraded their airline reservation systems. WestJet implemented the system upgrade first. However, it got something awry as a result the brand was tarnished. On the other hand, JetBlue based on the implementation of WestJet, it can avoid many of the pitfalls that WestJet endured. Below, we first outline the organizational/management context involved, then identify the major problems and systems found in the case. Our analysis would mainly focus on how different between WestJet and JetBlue used Sabre’s SabreSonic CSS to implement their system upgrade. Thirdly, we identify some broader alternatives to these two airline companies. Besides, we also analyze the possible approaches that can avoid the problems faced in the case. Finally, we will provide some recommendations based on our case analysis. Organizational Context The organizational context of this case is mainly centered on JetBlue and WestJet. Both airlines upgraded their airline reservation systems in 2009. The major features of these organizations are outlined below: * JetBlue: One of the main business organizations of this case, JetBlue is an American low-cost airline headquartered out of Queens, New York. Its main base is the John F. Kennedy International Airport (New York City). JetBlue was incorporated in August 1998 and founded in 1999 by David Neeleman, with Joel Peterson as Chairman and David Barger as President and CEO. In their first full year of operations (2001)they achieved a $32 million net profit on revenues of approximately $320 million. As of December 31st, 2009 JetBlue serves 60 destinations in 21 states and eleven countries in the Caribbean and Latin America. JetBlue operates one of the youngest fleets in the skies with an average age of 5.1

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