Dyson's Organizational Behavior

2923 Words12 Pages
Fall 12 Fall 12 08 Fall 08 Fall Organizational Culture : Dyson Organizational Culture : Dyson TEAM 9 Organizational culture reinforces the values in an organization as well as serves as a control mechanism for shaping the behavior of its employees. For a design and manufacturing company like Dyson Ltd., the organizational culture and the perception and feelings of its employees are essential to its long-term success. Dyson, a British technology company founded in 1993, designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and heaters that have revolutionized the industry. Dyson’s organizational culture has been heavily influenced by its founder and Chief Executive Officer, James Dyson, known for his creative passion and strong internal motivation. Deeply rooted within the company’s organizational culture are the values championed by James Dyson throughout his own career—innovation and creativity—taught to and emphasized by all employees as a means to infect an entire organization with an entrepreneurial drive. As Dyson attempts to remain a leader within its industry while expanding on a global scale, Dyson’s culture and values have never been more central to the company’s success. Organizational culture is an important part of any organization, and is defined as “a pattern of basic assumptions that are considered valid and are taught to new members as the way to perceive, think and feel in the organization.” (Nelson & Quick, 2013). Thus, organizations create a list of values and traits that it wants its employees to embody. The culture helps define the processes, procedures, and general “feel” of a company. It also provides a sense of identity to members and increases their commitment to the organization. At Dyson, the culture is “supportive” and “good for new ideas and an innovative youthful culture.” (Nelson

More about Dyson's Organizational Behavior

Open Document