Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
| Problem Mr. Cosmo Panetta owner of Cosmos restaurant Ltd a company known for the cosmobob must make a decision on whether or not to expand his business. His options include opening another restaurant location, opening a production facility to produce cosmobobs on a large scale or to do both. Issues 1) Only 25 000 is available for expansion before having to obtain a bank loan. 2) With grocery stores beginning to supply fast and easy to make frozen items, it is a concern if this will dip into the fast food market. 3) Cosmo Panetta being 74 years old, will soon be at the point of retirement, yet he is still looking to expand his business.
At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe. The first Jimmy John’s opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and twenty-five cent Cokes. After giving samples around town, the business began to thrive. In April 1985, Liautaud bought out his father’s interest in the business, becoming sole owner. He opened his second store in Macomb, Illinois.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
At this point Outback Steakhouse is looking to globalize their product and they are trying to open another restaurant with the same types of principles as Outback called, Carrabbas Italian Restaurant. They are still and always will be striving to provide Americans and the rest of the world with the finest steaks and other menu choices, for the best possible price. Trends are definitely a
Panera Bread Company in 2012 1. What are the key success factors for a restaurant chain that operates in the fast-casual segment of the restaurant industry? Some of the main success factors for the fast-casual segment of the restaurant industry includes somewhat of a large degree in quality control and knowing how to achieve that level of quality control. Another key factor is the extent of product line and product selection. Lastly, a well-known and respected brand name can indirectly be a important factor of success through word-of-mouth.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
Abstract Five Guys’ has evolved from a small family eatery, to one of the largest restaurant chains in America. They haven’t utilized any major marketing methods, but have accomplished this simply by understanding what their customer’s want, and how to consistently provide it. Five Guys’ was founded in 1986 with its original restaurant located in Arlington, Virginia, and quickly became a Washington, D.C. area treasure. It was Jerry and Janie Murrell who presented their four sons with two options, start a business or go to college. The Murrell brothers chose the latter opening their first restaurant location with their parents’ supervision.
Utz, according to a Zappe Endeavors news release, has more than 2,400 in four manufacturing facilities in Hanover, Pa. Zappe Endeavors had been finding ways to grow beyond the region under longtime manager Rod Olson, who took over as president following the death of founder Ron Zappe last year. It had acquired the Dirty Potato Chip line in the mid-1990s and factories in California and Pennsylvania. Zapp’s was founded in 1985 by Zappe, a life-long entrepreneur who turned away from the oilfield after the oil bust and started what would become affectionately known as "The Little Chippery in Gramercy" and one of the state’s most enduring brands. /news/business|112999164 Comments (4) In the mid-1980s, Ron Zappe's fortunes went south. The Houston resident owned small companies supplying pumps and other machines to Texas and Louisiana oil producers.