Dog Food Communications Plan

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Nick Canella Dog Food Communications Plan The communications mix for my specialized Husky dog food, Hedonistic Husky Organic Dog Food, would entail many different forms of advertisement, sales promotion and marketing to ensure that the public knows about my product and has a favorable opinion about it. Advertising on television, print ads and social media would be my bread and butter to gain some recognition amongst dog owners. I would use forms of direct marketing through email to entice potential customers with special internet-only offers. Sales promotion through lower pricing positioning strategies would be another way that I would try to get potential customers to want to get my food for their dogs. Trade shows would be another outlet where I would go to show pet store owners about my dog food and all the benefits it offers. Finally, hiring a person or a small team to handle public relations for my dog food company would help to ensure quality in product and service for all my customers Like many dog food companies, I would use traditional advertising methods such as television, print ad and social media to gain some brand recognition amongst husky dog owners. I discussed an idea for a commercial I had in the Wiki page and that would be what I’d use for the TV and print ad. Two husky dogs are watching TV and see one of the same old dog food commercials where a dog is running through the wild terrain and a bowl of food magically appears at the end. A narrator would be talking in the background about how the food has been tested, is GMO free and made with organically sourced meat. These “hedonistic huskies” are sitting on their backs, bellies in the air making fun of how those dogs don’t have a servant to give them their food and they have to hunt for it, the commercial would end with the company logo and the phrase “feed your dog’s ego”. I’d use stills

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