Discuss the Ways in Which Feminist Theories Have Informed a Contemporary Understanding of Media and Gender. Consider at Least Two Feminist Perspectives in Your Answer.

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Discuss the ways in which feminist theories have informed a contemporary understanding of media and gender. Consider at least two feminist perspectives in your answer. This essay will analyse various feminist media theories and explore their relevance with regard to our understanding and interpretation of contemporary media texts. Feminist media theories generally regard the media as being male dominated and examine gender inequality and its effects on media content and representation, “emphasising the important role of women in the media and the role of women in defining reality through media content” (Fourie, P. 2001). The development of feminism over time has seen many different feminist perspectives emerge such as liberal feminism, conservative feminism, radical feminism, socialist feminism, black feminism and lesbian feminism. The evolution of feminism is commonly divided into three ‘waves’. First wave feminism encompasses the origins of feminism, the fight for suffrage and the empowerment of women. Second wave feminism begins in the 1960’s when feminists fought for equal rights on issues such as workplace discrimination and domestic relationships, challenging the male influenced perceptions of femininity. These ideas were then challenged in the 1990’s with third wave feminism and postfeminism, both of which are concerned with the mass media’s influence on our understanding of gender. The sex of a human is biologically determined, but our ideas of typical femininity and masculinity are socially and culturally informed and perceived through the mass media. Second wave feminist perspectives are all concerned with the problems of patriarchy and hold many different anti-patriarchal views. Radical feminism, a second wave perspective, focused its criticisms on the issue of pornography. Andrea Dworkin, a radical feminist, claimed that pornography had a direct

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