Differences Between B2B and B2C

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Differences between B2B and B2C in term of the 4 P's The terms B2B and B2C are short forms for Business-to-Business (B2B) and Business-to-Consumer (B2C). Both describe the nature and selling process of goods and services. While B2B products and services are sold from one company to another, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer, B2C products are sold from a company to the end user, such as between a bakery and the end consumer. The transactions in B2B are much higher than the transactions in B2C, in supply chain, there will be many transactions between businesses involving sub components or raw materials, while in B2C there will be only one transaction, specifically sale of the finished product to the end consumer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction. When marketing their products firms need to create a successful mix of: * the right product * sold at the right price * in the right place * using the most suitable promotion The question now is: what are the differences between B2B and B2C in term of the 4 P's, which are: Product, price, promotion, and place. I- In term of product: The product is essential in B2B, and important in B2C Almost any B2C product or service could also be a B2B product, (i.e.) Toilet paper, a typical B2C product, can be seen as a B2B product if it is bought in larger quantities by a hotel for their restrooms and guestrooms. Very few B2B products or services will be used by consumers. (i.e.) few people will buy an excavator for their private use Most B2B products are purchased by companies to be used in their own manufacturing, producing goods and services

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