Diageo Plc - Pestle

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ABOUT THE COMPANY Diageo PLC originally started from a single brewery when in 1759, Arthur Guiness signed a 9000 year lease for the St. James Brewery in Dublin. Since, then the company has expanded by way of acquisitions and mergers of existing distilleries. The company was first incorporated as public company in 1934 on its existing trade name MRMA ltd. During, 1971-73 the company entered the brewing industry by acquiring existing Truman, Hanbury and Buxton ltd along with various others. Also, the company was renamed as Grand Metropolitan PLC. Since, its first acquisitions in 1971, company has taken over several distilleries and breweries. Although, in 1997, Diageo was created after merging two major holding companies: Guiness and Grand Metropolitan PLC; and United Distillers and Vintners (UDV) was formed via the collaboration of United Distillers and Grand Metropolitan International distillers and vintners. In year 2000, Diageo sold its food investments (Burger King and Pillsbury) to the Compass Group, calling it as a divestment to concentrate on beverage and liquor industry. Currently, the company has a total of 23,521 personnel employed in its empire expanding over the globe in 5 continents and 180 markets; with a per employee capital investment of £659,411 as stated in the annual report of year ending 30th JUNE 2010. (SOURCE: http://www.diageo.com/en-row/ourbusiness/Pages/History.aspx) VALUES • “Passionate about customers and consumers” the company is ever trying to gain more and more knowledge about customer behaviour and consumer tastes and preferences, by the way of market research and surveys. • “Freedom to succeed” fostering and entrepreneurial spirit, the company has always welcomed new ideas and challenges. It encourages a team work, on or off the work! • “Proud of what we do” enjoying the benefit from diversity as the company has its wings

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