Detail Auto Pro

5315 Words22 Pages
| Detail Auto Pro’s | Team C Group Project | Katrina Carnes, Thomas Sheffield, Matthew Stalnaker 10/12/2013 | Table of Contents 1.0 Executive Summary 2.0 Background 3.0 Management 4.0 Strategic Plan 5.1 Mission 5.2 Goals 5.3 Core Competency and Sustainable Competitive Advantage 5.4 Situation Analysis (SWOT) 5.0 Marketing Strategy 6.0 Competitive Analysis 7.0 Customer Analysis 8.0 Selling Tactics 9.1 Action Programs 9.2 Budgets 9.3 Controls 9.0 References Executive Summary Mo Money is the CEO and Owner of Detail Auto Pro’s, Mo Money is highly experienced in the detail industry. Mo Money has twenty-six years of experience in all aspects of the industry. Mo Money started out part time for Woodhouse Ford as a detailer, advancing up to management while he was in high school and college for nine years. Mo Money was then offered a position at Baxter Ford as a Auto Detail Manager. Mo Money possesses a strong leadership style, knowledgeable in the industry, pre-established customer base and effective trouble shooter. Mo Money has improved team performance over the years to a successful improvement of 60% in division profits. Detail Auto Pro’s team is made up of two Crew Chiefs, Martin Frank and Tim Smith, who will have two laborers each reporting to them. Martin Frank has ten years experience in the detail industry specializing in boats. Martin is very detailed oriented and a great team leader. Martin worked for Mo Money during his first few years of his career at Baxter Ford learning all of the tricks of the trade from Mo. Tim Smith has fifteen years experience in the detail industry specializing in cars and trucks. Tim is a dedicated and hard working individual with a drive for success. Tim worked with Mo Money at Baxter Ford as a Detail

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