Danon Essay

2788 Words12 Pages
1. Introduction Founded in 1899 and based in Paris, France, Groupe Danone is a food multinational that primarily produces fresh milk products, baby foods, biscuits, cereal products and medical nutrition products. It also co-produces bottled water. The Company's portfolio of brands and products include DANONE, a brand of fresh dairy products; Evian, a brand of bottled still water; VOLVIC, its international brand of bottled still water, and Aqua, a brand of packaged water in Indonesia. It has presence in the infant food market in France through its subsidiary, BLEDINA. It has also developed two probiotic dairy product lines known under the names ACTIMEL, and ACTIVIA, as well as a line of low-fat products under the names TAILLEFINE, VITALINEA and SER. The Company operates through numerous subsidiaries in Europe, Asia and Americas. The company serves individual consumers, retail chains, traditional market outlets, pharmacies, hospitals, and clinics. 2. Factors related to SM adoption in Danone Groupe Internally: With 90,000 employees in 120 countries of the world the company is very much knowledge-intensive and innovation-driven. Growing to become one of the most successful food and beverage companies in the world has not been without challenges; primarily for Danone this has been successful knowledge management through all levels of the business. Danone’s success lies in the company’s innovativeness when it comes to new and creative ways of transferring knowledge throughout the company coupled with a clear strategy for future growth. Frank Mougin, executive vice president of human resources, and Benedikt Benenati, organizational development manager, were given the task of developing a means of sharing knowledge between employees from around the world in a company with a highly decentralized business structure with little horizontal communication among divisions they
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