Daewoo Analysis - Business Policy and Strategy

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Researchers: Waseem Khaliq Sp11-BBS-070 [Group leader] Maria Nawaz Sp11-BBS-030 Awais Arshad Sp11-BBS-012 Saima Anwar Rao Sp11-BBS-058 Khalid Siddique Khan Sp11-BBS-024 Group Name: INNO 5 Instructor: Mr. Mansoor Ahmad Project of BUSINESS, POLICY & STRATEGY 2012 Selected organization Daewoo Express 1/6/2012 ABSTRACT Daewoo has solid foundation in Pakistan of over many years, with a network of over 274 express buses running all over Pakistan. In this project we have conducted Porter’s Value chain model and Porter’s five forces model framework (Daewoo’s competitive analysis), then EFE and IFE matrix are developed to know about the Daewoo’s response toward its external and internal factors, which are identified during SWOT analysis. Then in strategy formulation stage we have conducted strategic diamond to develop the strategies for Daewoo. We have finally concluded that Daewoo should start online ticketing, and should provide incentives to lower level employees in order to minimize turnover rate. Introduction [1]Immediately after launching of Lahore – Islamabad Motorway (M-2) in November 1997, Daewoo Pakistan Express Bus Service (DPEBSL) was incorporated and launched its express bus service between Lahore – Rawalpindi / Islamabad in April 1998. This service, owing to its peculiar quality features setting new standards of safety, security, reliability, luxury, comforts and regularity, soon became popular and first choice of the traveling public. Sammi-Daewoo Pakistan Express Bus Service Ltd has its Headquarters in Lahore. [1]Brief History: Dec 1997 Incorporated Apr 1998 Beginning of Express Bus Operations Nov 1999 Beginning of City Bus Operations Jan 2004 Took Over by Sammi Corporation, Seoul, Korea Dec 2012 Providing Service from 33 cities on 43 destinations with 274 buses Daewoo’s Strategic

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