Current Business Research Project Paper

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Current Business Research Project Paper Pamela Rawlins University of Phoenix Research and Evaluation I RES/341 Paul Hermis January 25, 2009 Define the business research and its purpose The business research and its purpose is to demonstrate the communication or lack there of in disseminating health threats to the public. This article is a response to the 2001 anthrax letter incidents and the 2002 agreement between the Center for Disease Control and Prevention (CDC) and the Association of Schools of Public Health. This agreement established support for a study that researched the rising need for information and the strategies necessary to seek information from the public sector that are facing developing potential…show more content…
Information should be provided on the prevention of exposure, how to recognize the symptoms and treat the effects. Having open-ended questions presents the possibility for answers that are unexpected. Media outlets that the public will seek information are television, newspapers, the internet, radio and also emergency and law enforcement personnel and medical and public health professionals. The top priority of the public is to try to find out as much information as possible by verifying research results after emergencies have occurred. Situations concerning the threat to public health can be the source of responses that are strong and emotional. American Indians, Hispanics and other minority groups have a tendency to less faith, have a defeatist attitude and will probably lose hope in how effective and efficient actions are in providing…show more content…
The fear causes doubt about the credibility of the source providing the information. When information is conveyed accurately it reduces anxiety and fear especially in those that do not speak English. Describe the data collection method(s) used in the research project The methods that were used for the collection of data were focus groups and interviews conducted by trained interviewers for two years in university and communities. These methods were conducted in both English and Spanish for the groups that were Hispanic. The questions asked were regarding current threats in different categories and hypothetical situations. Audiotapes of the sessions were transcribed and the information was entered into a program that would then code and analyze the findings in order to find a common theme and prepare reports. What did the researchers conclude as a result of their
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