Crocs Essay

1476 Words6 Pages
The case discusses the Crocs’ revolutionizing an industry’s supply chain model for competitive advantage. Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear and other accessories for men, women and children under the Crocs brand. The company was established in the year 2002 and showcases a strong dominance in the foot wear Industry. The case provides broad perspective of key features and traditional supply chain practices followed in the footwear industry and consider impact of Crocs alternative supply chain model on its financial performance as against its competitors. Growth platforms and logistic pipeline adopted by Crocs are briefly discussed to highlight the reasons why and how Crocs evolved its supply chain practices. The basic core competencies of Crocs are: effective and responsive supply chain, an unique product, an unique material and a global strategy. First, the most significant Croc’s core competency is the highly effective and responsive supply chain. The company developed a strategic three-step method to shorten time, offer flexibility and lower the cost of the supply chain process. Therefore, It will give bigger profits and an easier operation system. This method allows reacting fast for consumer demands. Second, Crocs is a unique product made with a very interesting and particular material, very efficient, not slipping, washable, odorless, anti-microbial and comfortable. The three developers decided to stick to its efficiency, based on the croslite, rather than in the neither aesthetics nor fashion. Third, they have a global strategy, taking into account the three main regions for distribution, which are Asia, America and Europe. Their distribution strategy permitted them to enter in the mentioned markets in a very short time. Forth, Crocs is not a trend, it is the success of a material, Croslite, which can be

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