The completion of a SWOT analysis of Aetna revealed that the company has several strength that will help usher the company into their next phase. Aetna has a strong position in the US healthcare market and has great control over the company’s benefits and expenses and as a resulting in improved profitability. The company also has a wide and deep product portfolio and is attracting larger clients. Another advantage of Aetna is that their cost and quality focus with investments in health care technology. Although the company has several strengths it also has its weaknesses, such as low contribution of large case pension segments and overdependence on the US market.
Comparison of Communication Style Wal-Mart v/s Sears Both, Wal-Mart and Sears retail outlets have embraced low price strategy to motivate customers to buy their goods. These two retail outlets have many marketing strategies in common. They also have some different approaches when dealing with customers of diverse culture. Wal-Mart aims to sell specialized items to its customers. In regard to this, Wal-Mart management stocks items that they feel would sell out faster during specific times.
Pricing is based on being able to price the products at a rate in which customers are willing to pay. This means being aware of supply and demand. Place which also means distribution. Placement is how the products are delivered to the customers. Promotion is the communication in which the hospital uses to bring a positive response from customers.
* Service-It provided emotional benefits and tried to enhance the national coffee culture through its offerings. Recommendation Starbucks can convinently increase it sales by converting its satisfied customers into loyal customers. However, that will require better handling of customers and shortened service time. So, they
• Customized and Seasonal Products: Consumers have the choice of extra whipped cream, caramel syrup, etc. Starbucks also has various seasonal products to serve the customers; this gives them a positive edge over its competitors. • Service at a faster speed: One doesn’t need to wait long times in queue to have a cup of coffee at Starbucks, we can attribute this to the • Convenience through Location: Starbucks' store-site strategy is to have high visibility, high traffic and convenient location, so a daily commuter will be delighted to stop everyday at the store for his cup of cappuccino. The stores’ high visibility, convenience and accessibility in terms of its locations and amenities provided
According to our textbook, “continuity program can establish brand loyalty among customers and help companies to build databases to learn which individuals are their best customers”. Through the One-to-One program, customer retention and loyalty are likely to increase by providing reminder cards to customer. It reminds them to change the motor oil, check engine condition or even do further purchasing afterwards. While the One-to-One program also gives rebate coupons to vehicle owners, it might be very effective to switchers due to their purchasing characteristics. In the text book, it mentioned “switchers are
That means giving them a convincing – and hence soundly economic – rationale for change. Aqualisa’s marketing effort has to date focused on the fact of Quartz’s ease of installation, which can save up to 75% of standard installation time. Yet the company does not seem to have developed the unanswerable logic that this will enable plumbers to make more money. Aqualisa needs to show plumbers why it is in their interests to recommend and install Quartz. By improving the customer offering, Quartz has the potential to move customers along the VEL for shower units, improving margins for Aqualisa, without increasing overall costs of installing a shower for consumers Aqualisa also needs to build on anecdotal experience which suggests that consumers can be effective in influencing change-resistant plumbers.
In the wake of the second world war consumers’ preferences had changed significantly. Having tasted the benefits of self-service, and more confident thanks to new government standards, consumers were ready to try cheaper, self-service retailers. Wal Mart developed a cost leadership strategy, by cutting expenses at all levels, unique for the retailing industry. Wal-Mart has lower operating expenses than the industry average. The primary cost advantage is Wal-Mart’s superior distribution capability (location of stores, inside-out growth patterns, cross-docking, superior information management).
Because there is 100% customer turn over year after year focus should be placed on the quantity and quality of the merchandise. Cost leadership is critical and can be accomplished through the use of discounts with focus on bundled items and multiple quantities of similar items. An online culture promoting the creation of your very own wedding dress will appeal to many brides who want a closer connection to their gown as opposed to picking one out at the typical bridal shop. Quality must not be sacrificed. The profits can be made by selling e of benefits in order to increase the value of each customer The key to the future of bridal shopping is to create a seamless customer services experience, this should be at the core of all aspects of the company.
Their competitive advantage is lower prices than their competition and more than 69 million Americans that are members of the Catholic Church are potential customers. 4. Mystic Monk Coffee’s strategy is a good money-maker for making profits now, but they are going to have to expand if they want to reach their fundraising goal. Its business model is selling to individuals on its website and occasional phone orders. It has recently just expanded its business model by selling wholesale to churches and local coffee shops.