Country Report of Panama

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Case write up Chapter 18 1. Japanese MNE’s usually follow an ethnocentric orientation in international staffing, in which managers from headquarters hold key subsidiary positions. Sony is shifting away from this model. What approach should Sony follow for staffing its subsidiaries? When recruiting expatriates for foreign operation, what characteristics should Sony emphasize in order to ensure it has managers who are most adept at working abroad? What step should the firm take to ensure its expatriate candidates are adequately prepared for long-term international assignment? Answer: Sony faces a huge challenge on product cost. To boost up their business and re organize their management, Sony hired their first non-Japanese chairman and CEO for their company in 2005. He changes their ethnocentric orientation in international staffing. For their subsidiaries, Sony should hire people with strong communication skills, creative thinker and who have entrepreneurial skills. Sony should hire manager from the region. Local personal will have better understanding and better communication level with the worker. Company should have trainee programs to ensure its expatriate candidates are adequately prepare for long term international assignment. Every executive should coach his or her potential successors. Sony’s mentoring and coaching network across all its talent pools is also a very good way to ensure the high quality for their employees. 2. Song faces challenges in finding suitable talent for its operation in China and Europe. What step should Sony take to ensure it has an adequate pool of international managers and other talent for worldwide operations? What should Sony do to promote global mindsets? Answer: Sony has taken several steps to make sure that they have an adequate pool of international managers and other talent for worldwide operations. I think it is

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