Communication Research Methods Worksheet

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University of Phoenix Material Communication Research Methods Worksheet Francis Felter COM/330 Read the assigned articles from the Handbook of Media and Communications Research located in your Electronic Reserve Readings for Week One. Use these articles to answer the following questions about communication research: 1. Why is it important to be familiar with research about communication and the methods used to perform this research? Research about communication and the methods used to perform the research is important because the various approaches to communication inquiry help to explain human events and relationships, and their knowledge, beliefs, opinions, and behavior. 2. What are two quantitative research methods used in communications research? The two quantitative research methods used in communications research are experiments and survey research. Experiments are propositions to be tested of a relationship between two variables. They propose that less than one set of conditions that if an independent…show more content…
What are two advantages and two disadvantages for each of the quantitative methods? Two advantages of quantitative research are surveys enable researchers to mediate people in their natural environment and experiments are designed to examine cause-effect relationships. Two disadvantages of quantitative research are that surveys tend to miss the cause-effect relationships between variables and experiments have difficulty controlling factors that can have an affect on criteria of variables. 4. What are two qualitative research methods used in communications research? Two methods of qualitative research are interviewing and observation. In-depth interviewing allows researchers to examine perspectives because spoken language remains a primary and familiar mode of communication. Observation refers to a set of research activities which include continuous, long-term presence in one

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