Comm101 Tutorial 4

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Tutorial 4 Case Study: The Ford Pinto (Case 2.3) found on the pp. 97-100 of Shaw, Barry and Sansbury (2009). 1. What moral issues does the Pinto case raise? The moral issues about the Ford Pinto case is that they just focus on their own profit without taking into consideration of human life. Although there were various ways suggested where they could actually make the Pinto’s gas tank safer, however Ford itself evidently reasoned the increased cost outweighed the benefits of a new tank design, thus they refuse to implement the safety improvements (Shaw, Barry & Sansbury 2009, pp. 97). This is an immoral thing to do. Based on (Shaw, Barry & Sansbury 2009, pp. 97), there are three things which are immoral Ford Pinto has done. Firstly, Ford denied the facts that Pinto is unsafe, which is misleading the public. Secondly, the company declare that the Pinto model pass the government’s safety standards where it is not true. Another thing is that the company hides the fact where they have successfully lobbying the standards having it to be delayed for seven years, which means in between these years the customer will be risking their lives driving on such cars. (152 words) 2. Suppose Ford officials were asked to justify their decision. What moral principles do you think they would invoke? Assess Ford’s handling of the Pinto from the perspective of each of the moral theories discussed in this chapter. The closest moral principle for Ford Pinto to invoke would be Egoism. Egoism strongly highlighted on self-interest and has a long-term interest, as long as the consequences are good that is the right thing to do (Shaw, Barry & Sansbury 2009, pp. 58-63). Apparently, Ford only did for self-interest but in short

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