Chateau Des Charmes Case Study

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Industry Analysis Food and Beverage Industry in North America: With Sara Lee being the second largest seller in North American packaged-meat industry, the food and beverage industry in North America is expected to grow annually due to the on-the-go lifestyles of many Americans. Sara Lee Foodservice The foodservice industry is the most attractive industry in terms of growth possibilities, because sales are forecasted to grow from $476 billion in 2006 to $522 billion in 2010. The growth is expected as a result of more Americans continued to eat a higher percentage of meals away from home cue to the on-the-go lifestyles. Sara Lee International The division caters toward coffee, tea, bakery, body care and home care products. There are also great opportunities in the international division by establishing the brands in developing countries such as African Countries, Asian Countries, and South American countries. Competitive Forces In all the industries that Sara lee is operating, the force that has the most strength will be the Suppliers, because certain products, such as meat products require top-grade ingredients, and also their coffee pods are of high quality and requires special fertilizing techniques to maintain its quality. There is also a strong rivalry among firms in the industries. All the industries are highly regulated and products have to pass certain requirements before they can be put on the market. The weakest force among all will be the threat of new entrants, because in North America and International markets, the costs for entering the industries are high and this discourages businesses from entering into such markets. (See Appendix 1) Long-term industry attractiveness In all the industries, there are tremendous opportunities for growth and sustainability but it will require capital investment to realize the growth. Sara Lee should continue

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