a. low-involvement decisions b. high-involvement decisions c. impulse purchase decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Putting the brand name and product benefits in front of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; Moderate; p. 286; LO2; Analytic Skills) 5. ________ is non-personal communication of information through various media, usually persuasive in nature about products or ideas and usually paid for by an identified sponsor. a.
(correct answer) C. elevating diversity. D. diversity championing. Objective: Describe observable and non-observable aspects of organizational culture. Which of the following statements about the management of organizational culture is NOT correct? A. good managers are able to help build resilient cultures in situations where the features of strong cultures are absent.
Cohen O. Sims | Case Analysis of Land’s End | Is IT competitive advantage sustainability | Sims, Cohen - PWE 4/11/2014 | Table of Contents Brief summary of case A competitive advantage rarely yields any added value that can be sustains over time. Maintaining competitive advantages in today’s business environment are not a simple task. For any company to maintain a competitive advantage, the company must develop the advantage such that it is “rare, costly to imitate, not substitutable, and nontransferable” (Snyman, J.H.,2006). Land’s End association with Archetype Solutions provides the retailer with an advantage in technology, production and an added avenue for sales. Companies such as Land’s End face the challenges of maintaining competitive advantage.
This is different from selection – though information gained through the selection process should be useful during the assessment. ●Initial assessment is a process, not a single event and uses a range of methods which help prospective employers and providers to find out about learners. This process helps learners to find out about themselves and their programme (what they will learn, and how). The outcomes of initial assessment help to inform the individual learning plan (ILP). In fact, it would be difficult to supply all the information needed for an ILP without carrying out a thorough initial assessment.
Thank them for calling. Instead of using a simple “Hello,” brand the call using the company's name. Branding the call serves two purposes. First, it lets the customer know he or she dialed the right number. Secondly, it prevents your company from appearing unprofessional.
A Mission statement is defined by Peter and Donnelly in their Marketing Management textbook as, the statement or purpose, of an organization as the description of its reason for existence. “It is the long-run version of what the organization strives to be, the unique aim that differentiates the organization from similar ones, and the means by which this differentiation will take place” (p8). Many organizations can share similar mission statements. Indeed, it is a safe assumption to say that every organization intends to maximize the customer experience through a professional climate and quality performance. This generic phrasing, however, does not aid in the differentiation.
(22) In Kotter’s change model, in which step does the ISO work with line management to collect metrics for assessing the policies’ effectiveness and ensure metrics are meaningful? (23) Which personality type tends to be associated with good leaders? (24) The basic elements of motivation include pride, success, and __________. (25) Disaster recovery and tape backups are examples of which type of security control? (26) What is the primary role of a security policy evangelist?
Why? What is the significance of retail consolidation for supply chains? Answer: In the 1990s, Walmart became the leading retailer with a multi-faceted strategy based on discount pricing for brand name products, location in smal¬ler communities, and more customer service. A key element in Walmart’s ability to discount brand name products was an understanding of the criticality of efficiency in its logistics and supply chain system from purchasing through delivery to its stores and a continual focus on improving its supply chain processes. (Page 6) 3.
Thus performance management is a process bringing together many elements that make up the successful practice of HRM including, reward and recognition. Performance management is about creating a culture that encourages the continuous improvement of business processes and of individuals’ skills, behaviour and contributions. Performance management can be defined as ‘a process which contributes to the effective management of
Sales Communication Worksheet COM 373 Sales Communication Worksheet Scenario 1 – Older Adult Approach #1 – This is not the best approach. You are overwhelming the customer, and he is already confused. (worst option) Approach #2 – This is the best option. You are engaging the customer in a friendly, nonthreatening manner. (best option) Approach #3 – This is neither the best nor the worst approach to take.