Cement Company in Bangladesh

1516 Words7 Pages
Cement C. Marketing Objectives and Performance Marketing Objectives requirements of the construction industry. Our strategy is to become competitive in the market through the quality and efficient operations. These objectives are in line with the changes which are happening in the environment. As the fuel natural gas prices have gone up , Maple Leaf is installing a waste heat recovery plant to recover the energy loses and to minimize the production cost and to increase the effectiveness of the natural resources. The waste heat recovery plant will be operational in 2010 and it will also capable of producing approximately 15 MW of electric power. This will be helpful in cutting down the cost of electricity to some extent. The production of the plant will not be affected in case of load shedding. New technology is being introduced which will decrease the cost of our products. By decreasing the cost of products, we will be able to compete more in the market, by having efficient operations and high product quality. Performance Analysis In terms of sales volumes, Maple Leaf has a production capacity of 11,700 ton per day of Ordinary Portland Cement OPC, 500 ton per day of White Cement, 1000 ton per day of Sulphate Resistant Cement SRC, 1000 ton per day of Low Alkali and 1000 ton per days of Oil Well Cement. The only competitor in terms of production capacity is Lucky Cement which is producing 12,500 ton per day or Ordinary Portland Cement. The market share of Maple Leaf Cement is 12.55 % in local market and about 11 % in the export market. (Source: Company Website) MARKETING OBJECTIVES First marketing objective is to consistently market different types of high quality cement products. To provide consistently products in the market, it is necessary to make sure that some stock of the product is always available in the warehouses so that in case of
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