Case Study Red Bull

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InfoExpress Customer Case Study Telephone: 650.623.0260 Email: info@infoexpress.com www.infoexpress.com InfoExpress CyberGatekeeper: Red Bull Customer Case Study Red Bull High-Flying Beverage Company Soars With Secure Mobile Computing From motocross freestylers in Madrid to paragliders leaping off cliffs in the Austrian Alps to high flying air races in Ireland, the name Red Bull has become synonymous with extreme sports enthusiasts across the globe. Since its initial distribution in Austria in 1987, the popularity of the Red Bull Energy Drink has surged to over $1.2B in sales in 130 countries. One reason the business has soared is due to a solid IT infrastructure, and the move to secure mobile computing. Challenge: Supporting a Large Mobile Computing Workforce Red Bull North America maintains a large distributed and mobile sales and marketing workforce that requires corporate network access from just about everywhere imaginable. Being able to supply high-quality connectivity from home offices, hotels, customer sites, sporting events, and other locations, has been a top IT priority. It has also been one of the IT department's biggest challenges. With so many mobile computing employees requiring remote access to the corporate network, the Red Bull IT team realized it was making itself more vulnerable to viruses and worms. The team took an aggressive, non-compromising approach to its network access control and security in order to minimize any interruptions to the network and the business due to a malicious code attack. The IT staff realized that the remote access user laptops required more than just anti-virus. After researching endpoint security options, it was decided that the combination of VPNs, personal firewalls, and an endpoint enforcement capability would give the type of strong protection that they required. But,
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