Case Study of Dell Computer

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Introduction The technology and computer industry is a highly competitive market and many successful companies contribute products and services to this industry. One such company is Dell. Dell has grown to become an international success and a leader of the computer industry. Through unique business strategies, Dell has managed to not only survive, but flourish into a multi-billion dollar force. Like most companies, Dell has faced a number of issues and has had to adapt to changing conditions. Background During the year of 1984, Michael Dell was a college student at the University of Texas. By the next year he had built and sold his first computer for sale. He began by advertising his products in computer magazines. He was selling at lower than retail prices. He also had the idea to sell directly to his customers. At this time the other computer companies did not use the direct sales approach. Due to this strategy Dell had very good profits. However, Dell waited another ten years before it began selling computers online. Pressures and challenges faced by Dell in the past ➢ A slow down in PC sales in the early 1990s. ➢ Lower competitor prices forcing Dell to drop its own prices ➢ The popularity of notebooks forced Dell to invest more in producing their own notebooks. ➢ Dell used many resources and dollars to expand factories around the world meet consumer needs. ➢ Due to the cost of expanding and increasing competition Dell had to make cuts in other areas such as call center and customer service departments. Dell has and currently faces many pressures and challenges in maintaining and growing its business. There are so many companies competing to sell computers and services. Years ago, stores and catalogues were the places people bought computers. The market has changed and now the Internet is the biggest source for

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