Case Study Lands And Rsquo End

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To: Barry Bender From: Rachael Wild Date: 11/12/2009 Re: Lands’ End Executive Summary Lands’ End used good planning strategies to expand their direct merchant business. Guaranteeing the satisfaction to their customers on all merchandise purchased. Prior to 2003 Lands’ End had two manufacturing facilities in Elkader and West Union, IA. They were closed and at this time Lands’ End uses global sourcing to manufacture their product. Also in 2003 Sears acquired Lands’ End, it was stated that the closing of the manufacturing plants had nothing to do with the acquisition. Lands’ End is now a store with-in a store at all Sears locations. In 2003 Sears Holding…show more content…
www.landsend.com The Company started selling racing sailboat equipment, rainsuits and some sweaters. As a part of the future planning process the company moved once the business started to grow in 1978 to Dodgeville, WI. Lands’ End planning focus a lot of attention on their main objectives that they strive for, in “The Lands’ End Principles of Doing Business”. These eight principles lay the foundation of what the company stands for. Principle #3 states “Guaranteed. Period.® This guarantee states that if your not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. This is a policy that Lands’ End lives by. Lands’ End used a lot of creativity and expanded into dozens of countries around the world. They have developed unique websites that use the local language and currency. Also, they have made US apparel and unique looks that appeal to the customers in each of the different cultural markets.…show more content…
It was referred to as a shotgun wedding. They go on to compare the core quality’s of both companies and determine that it is a good fit. The shares for both companies went up, Sears up .4% and Lands’ End up 21% on 5/13/03. Lands’ End is an owned wholly subsidiary of Sears and was able to keep its headquarters in Wisconsin. Along with the acquisition David Dyer (CEO of Lands’ End) also took over Sears’ customer-direct business, which included Sears.com, catalogs and specialty merchandise. www.chicagobusiness.com/cgi-bin/news.pl?id=5402 Conclusion In conclusion if feel that Lands’ End is a solid, trustworthy, morally sound company. Even after Sears acquired them they have not deviated from they core values. This shows that the company has a strong framework. The closing of the only to manufacturing facilities was a bit disheartening, but a company needs to do what they need to do to keep their bottom line as low as possible to provide quality at a reasonable price for the

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