Case Study 9 Virgin

378 Words2 Pages
1. The Virgin Empire has a variety of brand such as Virgin Air, Virgin Records, Virgin Mobile, etc. Of Virgin’s 200-plus companies, the majority are operating companies that own assets, employ people, and offer goods and services. Richard Branson believed that success can be achieved through innovation, well-trained workers and those who are motivated to make decisions, therefore he eliminated a few overriding managements between the different companies. Virgin Group provides an environment in which talent ambitious people are motivated to do their best and strive for higher level of performance. This allowed employees to take initiative, accept personal responsibility and long hours of work when needed and be committed to the company. 2. Virgin should have divested Virgin Rail. It was probably the biggest disappointment for the Virgin group. The Virgin Rail lost huge profits and it depended upon government operating subsidies. Virgin investment too much to organize the company rail line; It suffered from UK’s rail system. With high expenses contributing to the Virgin rail, I think, divesting the rail might have been the best option for Branson. 3. Branson has overcome many obstacles and there are a few brands that encompass so wide a range of products as Virgin. In identifying opportunity, Branson was keen to identity markets where the conservatism and lack of imagination of incumbent firms meant that they were failing to create value for customers. I believe that he should continue his strategies into a new segment on current brands. 4. The Virgin Group has been a strong, diversified company. Even during hard recession it was able to overcome financial struggles. The organizational structure and management system has been proven to keep this company financially strong; although I think that there is some problem that they can fit in the financial structure,
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