One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
SWOT: Opportunities: - Improve the brand image toward the parents - To target new customers with healthier food and with a better quality - Reinforce the link between the brand and the franchisees - Maintain and keep developping the activity abroad - Plan to win -> 5P: Improve employees skills and contact with customers (smiles) Threats: - Technological advance (Micro-waves) - Increasing health consciousness - Raising competition ( Burger King, Sonic, Jack in the Box, ... ) -> Competitors are growing faster than Mcdo -Small decreasing in McDonald's market share - 60% of the incomes depend of the franchisees - U.S market reached maturity Strenghts: - Parntership (ex: Walt Disney) - Cultural adaptation - Fast food market
It has been proven that with a well balanced meal, and a full and satisfied employee, more productivity is highly likely. Which will benefit our company. I look forward to discussing this new option with you at your convince. Thank you for your time. Have a wonderful
To increase its scale and scope, KFF will expand geographicaly first through acquiring similar stores so as to sell more of the same product. This will increase its marketability and popularity at a reduced cost while increasing scope through synergism. The more stores KFF acquires, the greater its market power over suppliers and other smaller specialty grocery stores. This increase in marketing power will bolster bargaining power, which will help control cost, increase its output capability, and increase Kudler’s chance to reach
They have created a new image in an inspired 20/20 design displaying their flame-grilled process to increase same store sales, higher profits and a strong return on investments (Burger King, 2013). They have also provided incentives to encourage franchisees to follow the remodeling efforts as well. And finally they have restructured their field teams to decrease their scope of responsibility. When the team has fewer restaurants under its scope, it can focus more on food quality, guest service, speed of service and cleanliness. Also, field members have been redesignated as business coaches.
Second, whether it can profit by selling healthier more natural fast food. Lastly whether it can effectively venture into global markets and challenge one of biggest worldwide fast food eateries, McDonalds. Chipotles vision is to "change the way people think about and eat fast food", by serving “food with integrity”. The following provides an industry examination and inside investigation of the organization before giving recommendations. External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas.
Our success in fulfilling our vision is measured by customer satisfaction, team Member excellence and happiness return on capital investment, improvement in the state of the environment, and local and larger community support. Our ability to instill a clear sense of independence among our various stakeholders is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust (Simons, 2012). Core Values ➢ Selling the highest quality natural and organic products available. ➢ Satisfying, delighting and nourishing our customers ➢ Supporting Team Member happiness and excellence ➢ Creating wealth through profits and
Therefore, customer will be more confident with this brand and willing to buy more products from it.- 2 restaurants of McDonald’s are located in Ho Chi Minh, which is the most developed city in Vietnam with a high rate of income and consumption. Specificly, young adults and wealthy people are main groups for the brand to serve. (ThanhNien News 2013).- McDonald has a special discount and offering system for children. Therefore, it can easily attract parents with childrens.- McDonald's open its stores 24 hours a day, which can meet the needs of customers anytime. | Weaknesses- McDonald’s entered Vietnam's market later than other fastfood brands such as KFC, Loteria and Jollibee (Clark, A 2014).
I definitely can agree with McDonalds entering the market, with its aggressive marketing program. Even though McDonalds creates high competition for Burger King, I still believe that Burger King is making the right decision by entering Japanese market, even though it is a bit risky. However for Burger King it would be hard to gain big market share, because market is near its saturation. Contrast Burger King’s entry strategy twenty years ago with its present entry
Picking the right staff and the right employees and even the right investors, Chipotle has displayed great tools of their code to make sure their dream didn’t fail. One key factor to their great success is ethical communication. Knowing that Chipotle has such a wide variety of food from different ethical backgrounds, they have