Centralized management makes them closely control product quality as doing quality control by his family member. 5. Breeding and genetic research programs let Perdue have excellent quality of meaty white chicken. 6. Perdue has the integrated IT system controlling all supply-chain management process that can reduce costs and enable the associates to work easier, including attracting the customers to do business with them.
One of the key decisions they made in order to make their company a success was the strategy they used to market their products. They consistently used a specific routine in order to get the highest amount of sales for their product and this strategy is known as programmed decision making. Program decision making is making the same decisions consistently in order to achieve the same outcome as previous experiences. In this case, they applied it to the marketing aspects of their company. The first marketing strategy the company used was selling their earth buddy product in roots and that turned out to be a hit, but they wanted more.
Sales-force was incentivized by a quota system with quarterly volume quotas. Manufacturing Selling Prices of RBS increased 3 times in previous 5 years. Price increases were due to increase in raw material cost by 11%. Advertising was focused on new uses of product like pet care, baby care, pool care, outdoor care etc and emphasized non-toxic benefits of product. In 2006 too much RBS product moved in the market, so need to deplete Inventory and increase sales RBS More aggressive in promotion during last 3 years.
People have an inbred need to feel important although they may not be aware of it. Some feel that by having a certain exclusive item such as Gucci shoes or Prada dresses that it in some way makes them more important; when in reality these products are of no better quality then some “common” brands; while others feel that they can afford it therefore they deserve it. The final reason is belief in the principles and values the niche company may hold in business and personal operations. Truett Cathy’s Chik-Filet is an example of such beliefs and practices. Mr. Cathy was the first to market a chicken sandwich in this area.
They were faced with a decision that had to be made promptly: to stay the small wholesale bakery or make their gourmet brownies. The bakery had been in operation for 20 months and experienced a steady increase in sales. This was due to their commitment to quality. They sold their goods to restaurants and specialty shops in the area. They used quality ingredients and mixed the product by hand and went by the rule of thumb that if they were not completely satisfied with the product they would not sell it to their customers.
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Introduction Fargo Foods is a two billion dollar per international food manufacturer, which includes meat, poultry, dog and cat food, with canning facilities in 22 countries. The company has had a 12.5% growth rate each of the last eight years, due mostly to the low overhead rates in the foreign companies. Fargo has spent a large portion of its retained earnings on capital equipment projects so as to increase productivity without increasing labor. For instance, almost all of their plants have been overhauled to help increase the productivity levels. In 1985, formal project management was implemented by the company, and by 1989, it was clear that there were many flaws within the system.
Clorox also has a large marketing budget, an experienced research and development team and most importantly, brand recognition. Clorox can use their large market share to attract customers to new or improved products. Also brand recognition will be very important in the sale of the faucet filtration systems. They claim to have the best tasting water and according to their research, customers are more concerned about taste than removing contaminants. Even though the Brita products are a bit more expensive, people are willing to pay at that price for greater tasted water.
Case Study #5: Solving Team Challenges at DocSystems Billing, Inc. What problems exist in this organization? How do these problems differ based on the employees’ roles? Why do employees object to Jim’s proposed solution? This organization has recently restructured their organization due to financial problems. DocSystems recently outsourced 100 of their employees to another company.
In 1990 the company suffered a £20 million loss and was forced to completely restructure and a new management team was brought in headed by Michael O’Leary who made major changes to the airline. Ryanair restructured itself and became a low-fares, no –frills carrier. After the next few years Ryan air significantly slashed its fares further and managed to open up many new routes. Today, Ryan Air has destinations in 26 countries with 950 routes. Also the headquartered in Dublin, employs about 4,200 people, operates with a fleet size of 120 Boeing 737-800, carries approximately 35 Mio passengers a year and had a turnover of 1,692.5 Mio in 2006 with a net profitability of about 10% (Mayor, 2007).