Capital One Case Study

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| PROMOTIONAL STRATEGY SUBMISSION | | | | PROMOTIONAL STRATEGY SUBMISSION | | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. Why are we advertising? To raise Capital One’s Awareness and communicate a position in the marketplace in order to achieve growth and change the market’s perception of its financial products. The objective of advertising is to target new customers with their low interest rates as well as to focus on existing customers by promoting their hassle free products and services. 2. Who we are talking to? The Capital One customers use credit cards for the following reasons: * For Convenience * To avoid carrying cash * To keep the track of expenses * For collecting loyalty

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