Can Chinese Herbal Tea, Wong Lo Kat Enter

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Can Chinese Herbal Tea, Wong Lo Kat enter US Market? ---By Brenda Hao (FUDAN-BI) Many of New Yorkers might still remembered that, one day before 2008 Beijing Olympic, a special ship was cruising in the Henderson river, which was covered by a big banner wrote “2008 Welcome to Beijing, China” and a huge red can of Wong Lo Kat sat on the bow, had a view with the Statue of Liberty nearby. By such an unique way during the timing of the whole world was focusing on China, Wong lo kat, a Chinese herbal tea brand with 180 years history was first shown in United State, started its slow steps entering US market. 180 Years history of Wong Lo kat Wong Lo Kat is a traditional Chinese herbal cold tea, and one of the most popular soft drinks in China. Herbal tea is a unique element in the culture of Guangdong, the south of China, whereas Wong Lo Kat was born. Wong Lo Kat Herbal tea was found in 1821(Qing Dynasty). It already has a history of over 180 years, earning the honor of “First Ancestor of Herbal Tea”. In Qing Dynasty, permicious malaria broke out in Guangzhou as a pandemic. Desperate to cure the patients, Wang Zebang, the founder of Wong Lo Kat Herbal Tea, took experiments and tests on himself and successful developed a herbal tea prescription. This tea not only cured the villagers of disease, but also helped prevent the outburst of smallpox and other epidemic diseases. Since then, Wang’s good deed was so widespread that he was named as consultant for the imperial physicians. In 1837, Wang established a herbal tea restaurant in Guangzhou with the name”Wong Lo Kat”. Thought its 180 years of history, there are number of legends relating to Wong Lo Kat. It used to very famous in Hong Kong, Macau and south of Asian, and also there some evidences that Wong Lo Kat has also entered Europe

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