Business Economic Environment

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------------------------------------------------- easyJet Tutor: Philip Turner Course Name: Business Operations Due Date: 10th December ------------------------------------------------- Table of Contents 1. Draw a detailed cycle of service for easyJet. 1 2. Describe the Service-Product Bundle of easyJet and discuss how customers can evaluate each element of it. 3 3. Giving reasons for your choice - for easyJet: 6 a) What are the order Winners? 6 b) What are the order Qualifiers? 6 4. a) What is easyJet’s Distinctive Competence 6 b) What is the Operations Mission 6 5. Schroeder identifies four Operational Objectives: Cost, Quality, Delivery and Flexibility. 6 a) Rank these in order of importance to easyJet 6 b) Citing evidence from the case study discuss how it achieves each of the objectives. 6 6. easyJet operates a short haul, high frequency point-to-point (P2P) system. What impact does this have on its inventory management? 7 7. easyJet has introduced new routes to its portfolio. What is the most probable strategic approach it has taken to their introduction? Give reasons for your answer. 7 8. Giving reasons for your choice, which inventory management system would be most suitable for easyJet to manage: 7 a) It’s fuel; 7 b) Its in-flight consumables; 7 c) Spare parts for maintenance; 7 9. The easyJet check-in desk is open for 2 hours. It takes 6 minutes to check-in each passenger and there are 156 passengers (assume solo travellers and constant demand). 7 a) Calculate the Takt time? 7 b) What is the optimum number of staff required to meet demand, i.e. to check all passengers in on time. 7 c) If easyJet buy planes with a capacity of 375 passengers how many EXTRA staff will they need to check in passengers on time. (Assume cycle time is 6 minutes, demand is constant and passengers are solo travellers). 7

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