Business Analysis of Coca Cola Mgmt 521

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Business Analysis of Coca Cola Dale Denton MGMT 521 August 27, 2012 Abstract The purpose of this business review is to analyze The Coca Cola Company and its current strategies, tactic, human resource management, and innovations. This will review a brief history of the company and discuss its current vision and long term goals. A brief analysis of financial data will demonstrate a snapshot of the company’s financial health. Based off of the data and information in the follow paper a suggestion will be given on the potential to invest in The Coca Cola Company. Business Analysis of Coca Cola The Coca Cola Company (TCCC) is a global company that has been around for 126 years. During this span the company has seen many changes in economic trends, information technology, competition, new products and categories, and strategies. TCCC today is a globally and publicly traded powerhouse. Coca Cola went from only selling a bottle of Coke to having over 500 brands and 3,500 products in every country except two is quite a feat for the beverage maker ("The Coca Cola Company", 2006-2011). Today the company is ranked 59th on the Forbes 500 list (“CNN Money”, 2012). Even now with the company doing so successful there are many factors that affect the overall business and could greatly impact in the upcoming future. Some of these factors are both economic and non-economic. Taking a look at the economic factors first, there are several areas to monitor and review. One area that is taking an impact on the company currently is the cost of commodities and fuel. Several factors have driven the abnormal oil prices such as war, shortages, and politics. As the cost per barrel of oil climbs the effects on the company and the general economy become greater. Coca Cola’s fleet is roughly around 200,000 red trucks globally ("The Coca Cola Company", 2006-2012). This
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