Business 395 Fracking Fracas Case Study

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1. Should oil and gas companies be allowed to engage in fracking, or should the United States ban the practice? There are, as always two sides to every issue and this is no exception. The benefits to business and the oil industry in the United States due to fracking would put us at a distinct advantage in this market that has made us dependent on foreign oil companies for decades. Along with a possibility of creating a large job market here in the U.S. with upwards of 600,000 people needing to operate this endeavor, we could take back our economy. The con for this is that it is still too new for us to determine what it can do to the land around where the fracking is taking place. There have been reports of water contamination as well as earthquakes due to displacing tectonic plates. There needs to be a more conclusive study done in order to determine whether or not oil and gas companies should be allowed to engage in fracking. At this time, I could not conclusively say yes or no to allowing fracking in the U.S. 2. Should certain regulations be put in place? Yes, regulations are typically made to protect all facets of a business, especially one where the environment is involved. Though we know from past experience that regulations can often go the way of the highest bidder in some instances, if the oil and gas companies stay true to what they are trying to accomplish with fracking they most certainly can protect themselves as well as the environment they plan to utilize. 3. While fracking might have flown under the radar during the Industrial Revolution, the relationship era requires companies to build long-term relationships with customers—some of whom may oppose the practice. Imagine that you’re a marketing manager for a gas company that is about to venture into fracking. What steps will you take to maintain current customers? As a marketing manager you need

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