According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one.
Competition also exists in the fast-casual restaurant segment, primarily on taste, quality and the freshness of the menu items and the ambience and condition of each restaurant. And what is the performance of Chipotle and fast-casual segment in the whole industry? According to the recently released Technomic report of the top 500 largest U.S. restaurant chains, fast casual concepts hold seven out of the top 10 positions, with Five Guys leading the way. In total, the top 10 fastest-growing chains' sales accounted for $7.8 billion, an 18 percent increase over
Marketing Implication 7 5.1 Marketing Strategy Review 7 5.2 BrandMap Attributes Implication 8 5.2.1 Price (Expensive) : 8 5.2.2 Various Menu 9 5.2.3 High Service Speed 9 5.2.4 High Calorie Content 10 5.2.5 Nutritional 10 5.2.6 Convenient 10 5.2.7 Novelties for Child 11 References 12 Appendix 13 The Fast Food Restaurant Survey 14 1. Basic Information McDonald's Corporation (McDonald's or ‘the company’) is one of the world's largest foodservice retailing chain. The company is primarily known for its burgers and fries which it sells through more than 32,737 restaurants in 117 countries. This report is analyzing the marketing implication of McDonald’s by using BrandMap Software. 2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010.
Case Solution: Continue with the "Buzz" marketing campaign. Justification: Kayem Foods Inc, a privately held meat processing company has almost 100 years of experience and success as a processor and distributor of delicatessen meats, hot dogs, and sausage. Their years of experience in the industry establishes Kayem as a rival competitor and company that can steal market share. The fact that Kayem has almost 100 years of experience also means that the company has learned from past mistakes but also has documentation of their successes and triumphs. I would recommend Kayem Foods, Inc. to continue with the "Buzz" marketing campaign because the Buzz marketing campaign for Al Fresco was an overall success.
Economies of scale enjoyed by dominant companies can make life extremely tough for smaller companies battling to make headway in the same market. A new entrant to the UK fast-food market dominated by McDonald’s is the Gourmet Burger Kitchen (GBK). The business was set up by three ex-pat New-Zealanders who spotted a gap in the market for premium-quality gourmet burgers, freshly prepared to order. In addition to a standard burger and chips, the GBK menu also includes more esoteric menu items such as a chorizo spicy Spanish burger and a hot chicken satay sandwich. On average, a burger at GBK costs nearly £8.
By far, the restaurant has the most locations in the fine dining steak house industry category beating its closest rival by nearly 30 locations. Enjoying its success, The company decided to go public with an IPO offering in 2005 that raised over $154 million in new equity capital. As expected, the company now faced high expectation of increasing share holder equity through expansion and profitability. Dan Hannah, vice president of business development was responsible for development of a new business strategy focused on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and regularly fields inquiries from prospective franchise owners around the world.
UNIT 13- RECRUITMENT AND SELECTION TASK 1 (P1) RECRUITMENT PLANNING McDonalds The business began in 1940, with a restau rant opened by siblings Dick and Mac McDonald in San Bernardino, California. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling fast food. More recently, it also offers salads with the successful expansion of McDonald's into many international markets; the company has become a symbol of globalization. In 1974, McDonalds opened its first restaurant in the Auk. Today more than 2.5 million people in this country place their trust in McDonalds everyday, trusting the company to provide them with food of a high standard, quick service and value for money.
It is served in a toasted sesame bun with crispy lettuce, sliced tomato, crispy fried onions and homemade Smokey McDonalds BBQ sauce. This burger is aimed at teens and up to 40 year olds. This product would be branded as a sub-brand because McDonalds have other types of chicken burgers. I did some research in the market and I found out there are not a lot of competitors when it comes to BBQ chicken burgers apart from Tinseltown. They take up a big chuck in the market but with McDonalds being such a big well-known brand this will not affect us that much.
Burger King over the course of years has evolved from its 1954 InstaBurger King privately owned origins to the publically traded company you see today. The core competency of this company is its flame broiled burgers that it offers to consumers on a daily basis from their nearly 12,000 restaurants all over the world and the innovative way the company advertises it. Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers-by its flame-broiled method as opposed to grills that fry-and the options it offers customers as to how they want their burgers (Daniels, Radebaugh, & Sullivan, 2011). The Burger King Flame broiled burger is difficult to duplicate. There is no other competitor in the fast food industry that flame broils their burgers.