Btec Business Unit 3 - P4

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Marketing Mix Product – the new product that we have chosen is to create is a new mobile phone, the phone is an extension to the current range of iPhones and is the new ‘iPhone 7s’. This iPhone includes all the great features of the old iPhones including siri and iTunes etc. However, due to the complaints of customers about how easily the phones screen smashes we have decided to introduce our new technology into the phone. The new technology is new screen glass which is much stronger, the screen is now 80% more smash resistant, and this is a huge benefit as it is going to save customers a lot of money that they would have pay out on repairs. Also we have introduced a warranty which guarantees a replacement phone if the screen does happen to shatter, however this is after paying a £30 insurance cost, and this insurance also covers the phone if it has a technical problem which is irreparable. We are not the only company to have a phone with this type of glass however we are unique in the fact that we will replace the phone if the insurance is taken out. Our new phone is targeted at people who are between the ages of 18 and 60, this is because we understand that people under the age of 18 are highly unlikely to be able to afford the product and people over the age of 60 do not normally require the features of our product. We also carried out a survey as to what people in what profession actually use our phone, we noticed that people like builders and plumbers etc. do not use our phones. We then carried out more research to investigate as to why this is, our main feedback was regarding the screen. They thought that it would be a waste of money them buying a phone which they would have to pay repairs on as they believe that they could have easily broken the screen at work. This contributed to the idea of us designing new glass as we wanted to expand to the customers

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