Bsb, Inc., the Pizza Wars Come to Campus

783 Words4 Pages
sBSB, Inc., The Pizza Wars Come to Campus Rence Kershaw is a manager of food service at a medium- sized private university in the southeast. She had decided to expand pizza making operations in that time when she was owing to the success. Now faculty would permit food survive off ration from 3 private organizations. Dunkin Donuts, Taco Bell, Pizza Hutt. BSB Ink. Is a large nationally food service company serving organizations. Kershaw is employed in the university or collage devotion. At this university BSB provide food service for entire campus of 6000 students & 3000 faculties. A large cafeteria housed on the ground floor. BSB Inc. has been operating the campus food servicer for the past 10 years. Kershaw has been in this university for 18 months. In response to the market survey Kershaw decided expand the menu at the grill to include pizza. Existing personnel was trained to make pizzas. Kershaw believed that has decisions to offer pizza set vice in the grill was right one. The equipment spaces were insufficient to meet demand. Kershaw’s thought that a new food court would increase competition for other types of snakes (Dunkin Donuts) & fast food (Taco Bell) or more concern. Questions: 01 Does BSB, INC. enjoy any competitive advantages or core competencies? Answer: BSB, Inc. has nothing but one major competition that this company has in this school for a year. BSB is the only pizza service that is closest to the school. For being older of the other company BSB have some advantage & they are * Close proximity to customers * Market knowledge * Quick delivery times * Lower costs * More in tune with customer needs Questions: 02 Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities? Answer: At the beginning, Renee decides

More about Bsb, Inc., the Pizza Wars Come to Campus

Open Document