Brilliant Chip Joint Stock Company

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I. ABSTRACT This document is prepared as an assignment for the Course namely Global Organizational Context of the MBA Cohort program. This individual report will focus on the Brilliant Chip Joint Stock Company (hereinafter referred as “Chip Sang” or the “Company”) which I currently work for. Through this paper, I would like to introduce our company such as its type and its scope. Then, I will have a chance to discuss its purpose and its key stakeholders. The next parts will be my personal analysis of its key external enviromental issures impacting the Company in 2011 and beyond; the Company market position and segmentation in 2011. I will also go through analysis of the key opportunities and threats and go a litle bit beyond through scenarios planning. Due to a limited in operation history as well as available public information of the Company, the report is my best effort to applied knowledge gained from the subject. I would also like to express my deep gratitute to Ms. Denise Kendry for her thoughful and impressive guiding us through one of the most complicated and broad subject like this. Now, we will make a very first start to go through the report. I. COMPANY INTRODUCTION – TYPE OF ORGANIZATION AND ITS SCOPE 1) Type of Organization Established in May 2006, Brilliant Chip Joint Stock Company (“Chipsang”) is a hi-tech joint stock company. According to the Law on Enterprise 2005 No. 60/2005/QH11, the most critical difference between a limited liability company and a joint stock company is that a joint stock company is entitled to issue shares in order to call for capital (National Assembly of Socialist Republic of Vietnam, Legislature XI, 8th Session, 2005). Chip Sang is a public company but has not been listed in stock markets yet. As one of our major share holders, Saigon Co-op Mart- the leading distribution chain operator in

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