Book Review: Changing How The World Does Business: FedExs Incredible Journey to Success

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FedEx became a shining example of American capitalism at its best through a few revolutionary ideas and a resolute and open minded leader, Frederick Wallace Smith. FedEx revolutionized the package transportation industry and now serves as a superior example of how to conduct business to be emulated by countless other organizations. The extraordinary journey that FedEx traveled to become such a success is chronicled in Changing How the World Does Business: FedEx’s Incredible Journey to Success by Roger Frock. In this book, Frock provides an intimate account of the entire FedEx story, from its humble beginning as Federal Express to its development into a Fortune 500 company with multi billion dollar revenues. The current success of FedEx serves to overshadow the rocky start of the company in the early years of the organization. In the early chapters of the book Frock describes a company that is barley keeping its head above water. Frock, a managerial employee hired early on by Fred Smith, and his growing list of employees faced an uncertain future as it would seem in the first few years that FedEx was destined to be a failed startup. Destiny would later play a large role in the outcome of FedEx’s future. Fears for the company’s future are best illustrated by Frock after a business day test run commences. Before the system test, projected sales from the sales team was around 3000 packages. Management later lowered expectations by 90 percent. On the day of the system test, the amount of actual packages that needed to be transported was only six! Frock describes the obvious fear of impending doom for Fred Smith’s startup venture. Employees begin work on polishing up their résumés and even throw going out of business parties after the system test failure. A few dire situations are listed by Frock, as employees had to use personal credit cards and even

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