Body Wash Comparison

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Body wash Comparison There are so many different types of body washes for everyone out there in the world. You usually won’t find a body wash in an all grocery store, but usually in places like Wal-Mart, Sam’s Club and any store that sells cosmetics. Body wash ads are so different than any other ad. Most advertisements are with a man or a woman in the shower using it, or they are holding it in their hand. The Shape magazine and the Cosmopolitan magazine both feature body washes. The Shape magazine shows the Dove body wash, whereas the Cosmopolitan magazine shows the Olay body wash. Both of these ads are trying to sell certain types of body washes. Dove body wash tries to sell that theirs nourishes your skin. They also try to sell that it makes you have a freshness about you. Olay body wash says that theirs can make you go from lathering to lavishing. Both the ads target women in general. They have a few of the same things in common but they try to sell completely different things. The first ad that I’m going to talk about is the Olay body wash from the Cosmopolitan. In their ad they don’t try to sell just one kind of body wash, but three new different kinds. There is the Silk Whimsy, Luscious Embrace and the Purely Pristine collections. All three of them do different things for the body. On the ad they don’t have much, but they say that you can get one of the collections for half the price of a body and bath shop. They also have a woman who is in the background. This woman is in the shower who appears to be using one kind of the body wash as she has soap bubbles on her body. It doesn’t show her face, it only shows her torso. In the top right corner it says what brand the body wash is and in the bottom left corner it says “Olay. Challenge what’s possible.” So what is the advertisement trying to say about their body wash? They are trying to say that not even

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