Founded in 1976, Olympic Rent-A-Car has grown to be the 4th largest car rental company in USA. They have prided themselves as providing the lowest prices and offering a competitive customer loyalty program. Competitors of Olympic are Enterprise, Hertz and Avis. The competitors take up about 92% of the market, with Olympic earning 8%. In the rental car industry, airport business rentals bring in the largest amount of revenue at 9.6 billion dollars.
There is a very larger price difference between these two classes of cars. What your paying for in an economy car is to get you from point A to point B in a little bit of comfort. In a luxury car you are paying for performance, safety, more advanced technology, and superior design. These qualities are needed for the car to be considered good but they increase the drivers quality, comfort and luxury wherever they are driving. Many economy car companies attempt to replicate the look and feel of many luxury cars.
Mercedes would pay $4000 and the Traveler would pay $3200. I included a rebate for both brands in the third quarter so the sales would increase and they did. The Speed computer included engineering applications, office applications; ability to link with other computers and a fast and powerful machine these features met all the needs of the Mercedes customer. The Aloha included office applications, portability, ease of use ability and ability to link with other computers; these features met the needs of the traveler population. I chose to place offices in NY - North America and Tokyo- Asia because both brands had the greatest demand in both of these locations.
In the early eighties, Hyundai Motor Company created an advertising campaign that appeared in many popular magazines. The advertisement was directed towards the working class who couldn’t afford many extravagant items. The punch line of the ad says that the car looks like a million dollars, therefore suggesting that people have the opportunity to buy a car that is worth more than they will have to pay. This gives them the opportunity to own a “superior” product that they would never have had the chance to buy. The article, “The Parable of the Democracy of Goods”, by Roland Marchand states that by convincing middle class consumers of the desirability of the “best” products and then offering those products at an affordable price, the middle class can have those same luxuries.
This is the main reason for Jones Blair product to be the highest priced product on the market. Jones Blair caters to mainly do-it-yourself customers (50% of sales) and professional painters (25% of sales) looking for ease of application, meaning less coats of paint. Competition in this market has increased with the coming of department stores like Sears, K-Mart, and Wal-Mart, as well as Sherwin-Williams paint stores. Competition has also increased in paint stores, lumberyard and hardware stores. Competition at the paint manufacturing level has increased as well.
Muscle cars go back to the late 1940s when American automakers first recognized the market for performance-oriented versions of existing models. Pontiac GTO, Ford Grain Torino, and Dodge Challenger are the most well known classic muscle cars. Cars have been a main mode of transportation for some time and America is no longer the main source of car manufacturing. There are dozens of car manufacturers out there. For example there’s ford, Chevrolet, Honda, Toyota, Ferrari, and volkswagon.
In 1961, Vice President and general manager, Lee Lacocca had a vision. He wanted a car that would seat four, have bucket seats; a floor mounted shifter, but to be no longer than 180 inches and weight less than 2500 pounds. This car would sell for less than $2,500.00. This vision allowed the Mustang to be born. On March 9th, 1954 the first Mustang rolled off the assembly line.
His greatest contribution by far was the Model T car. By developing this vehicle, Ford changed the way that American's traveled since this was an affordable and efficient vehicle. Henry Ford was born on July 30, 1863 and was the first of William and Mary Ford's
When he was younger he planned on creating something for the rich as well for common man that would involve engines. He created the Ford Model T, which was affordable for the poor, and continued to create Model A and other modeled cars (Joans 2010). By the end of World War I half of Americans owned the model T car. The affordable cars like those Ford produced transformed America (Roak et al., 2011). Ford created the automobile industry, which employed thousands of workers and inspired new industries as well (Heritage, 2010).The new industries included but were not limited to: gas stations, mechanics, fast food restaurants drive-ins (pig stands) and motels (A&E, 2006).
We’ll look at some key points of BMW in particular, history of the car, current models, and lastly future models BODY I. In 1918 the signing of the treaty of Versailles A. BMW was forced to switch to motorcycles and then cars in 1929. B. After the first WWI the second WWII came where BMW had to turn back into making airplane engines again. C. At the end of the war they were left in deep financial trouble and had to liquidate most of their assets but facing financial troubles the car company made some smart decisions and has come out on top.