Bmw Case Analysis

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BMW GROUP 08 Fall International Business Final Project Table of Contents INTRODUCTION 2 Aaron Prescott 3 Products and Services 3 BMW’s Operation Segments 4 Product Development & Government Policy 5 BMW Global Production, Outsourcing, and Logistics 6 Vertical Integration 8 Foreign Direct Investment 9 Greenfield Strategy 10 Works Cited (Aaron) 12 Kris Miner 14 Culture 14 Values and Norms 15 Twelve Basic Principles 15 Politics 17 Interview (Franz Geyer,vBWM Fastlane Program) 19 SWOT Analysis 20 Works Cited (Kris) 23 Micah Edmond 24 Marketing 24 Acquisitions 24 The Four P’s 27 Push and Pull Strategy 30 Works Cited (Micah) 31 Travis Harrant 33 Financial Analysis 33 Consolidated Financial Statements 33 Capital Budgeting 35 Cash Flows 36 Common Stock & Preferred Stock 36 Currency Exchange Rate 37 Works Cited (Travis) 40 Herbert Bowen 41 Current Challenges and Solutions 41 Mergers 42 Globalization Strategy 44 Strategic Alliance 45 Works Cited (Herb) 48 Recommendations 51 Pledge 52 INTRODUCTION BMW Group Company is powerful Multinational Enterprise, represented all over the world with more than 94,000 employees and over one million vehicles sold every year. Importers in 120 countries represent the BMW and worldwide sales organization comprised 24 sales subsidiaries. They are one of the most successful multi-brand premium car manufactures in the automobile industry. They are the only manufacturer of automobiles and motorcycles worldwide that concentrates on the premium standards and outstanding quality for every one of their models. Being one of the few automobile manufactures that concentrate exclusively in the premium market of automobiles, they offer an array of products. The BMW and Rolls-Royce brands of the company serve the premium and ultra premium segments in

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