Belkin Marketing Plan

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BELKIN | Belkin Conserve Gateway | Marketing Plan Assignment 1 | | | | | Mission Statement Belkin’s current mission statement is a good mission statement because it states that “Belkin is a leader-driven technology innovator in its various product lines, consistently expanding into new and groundbreaking global markets” (Belkin Press Room). To illustrate, Belkin Conserve Gateway is an innovative product that is meant to reach out to a new market that utilizes resources more efficiently. Belkin also has a mission statement for its strategic business unit, Belkin Conserve, where the new product Belkin Conserve Gateway, will fall into. The current mission for Belkin Conserve products is to “give you simple, easy ways to track, monitor, and save energy” and “creating solutions that balance the evolving needs for consumption with their growing requirement for conservation.” The mission statement correctly states the functionality and the benefit that customer seek (Belkin Conserve Gateway, 2010). Long Term and Short Term Goals Revenue Goals After Belkin acquired Zensi and doing a major entry into the Energy Conservation Market in April 2010, it gained a leveraged on competing on a new sector that many companies have not step into (Belkin Acquires Zensi, 2010). With the new acquisition, a long term goal is to increase revenue of Belkin Conserve products. In order to increase sales by 20 percent on the long term there must be an increase in advertising budget for the conserve product line each month for the next three month. The long term goal to increase the sales of Belkin Conserve product should be met between January 1, 2012, and December 31, 2012 over 2011 sales.
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